Adding links on your website, whether they are to other places on your site or to other sites on the web, are great tools for your business to use. It’s similar to having good relationships with acquaintances and friends – the more valuable connections you have, the better your circle is.
Links pointing to your website from other sites and placing links from your website to other parts of your website is hugely beneficial to increasing traffic and extending your site’s search engine ranking.
For instance, Google, which is just one of many search engines, values websites that have high-quality backlinks (an incoming link from another website) from other sites. This is because it indicates that your content is useful and reliable enough for other websites to link to it. When a search engine sees many high-quality backlinks pointing at a site, the higher its chances of appearing in search results pages (SERPs).
Backlinks could also be in the form of testimonials or reviews received from Google, directories, and/or social media platforms that have those options available. These types of backlinks are as a whole, more beneficial than those links that just have the name of your business and its website link because most reviews and testimonials have someone’s experience and/or opinion included.
Of course, being sure that you have the proper navigation on your website by using your header and footer menu bars, or possibly adding a menu to the sidebar is important so that visitors to your site can find what they’re looking for. It’s equally important to remember that when adding internal links, try linking relevant keywords rather than phrases like “click here” – this helps search engines understand what type of content each page contains so they can rank it accordingly in the search engine results
That was a kind of rapid-fire overview of why links are so important for your website’s searchability and traffic. Don’t forget that the more quality the link, the better value that association brings to your search rankings and visibility.